Prowein versus Vinitaly

Op Harpers te lezen over de Battle tussen Prowein en Vinitaly!

By Katherine Canfield

After attending both ProWein and Vinitaly over the past two weeks, Katherine Canfield assesses what the two shows offer their visitors and looks at their influence in the international wine market

Though organisation and structure makes ProWein the place to be in terms of international wine trade fairs, attendance at Vinitaly is requisite for business in the Italian wine sector.

This was the view of many Italian wine producers attending the 47th Vinitaly in Verona this week. Producers from regions ranging from Sicily to Alto Adige agreed that ProWein is more advantageous for conducting business abroad, especially to a country that relies so heavily on exports to generate revenue in the wine sector.

pijlBron  en verder lezen: Harpers